A blog about startup and growth hacking.

Published: 4 years ago

How to Stop Jumping through Content Marketing Hoops

When we first started working on ContentDJ, I had just finished Steve Jobs’ biography. I had become a firm believer in making things simple and integrated. When it comes to ContentDJ, we want to be the one stop shop for our customers. After all, …

Published: 4 years ago

How to Be A Lean Content Marketer

Lean startup methodology has taken the startup world by storms. Adapted from Lean Manufacturing, a management philosophy derived from the Toyota Production System (TPS), the “lean” is centered on preserving value with less work. “Value” is defined as any action or process that a …

Published: 4 years ago

How to Produce Enough Content with ContentDJ

Recently, Content Marketing Institute released a report on B2B content marketing. In it, it mentions that producing enough content is the #1 challenge by B2B content marketers. Producing engaging content used to be #1. Here are two ways to produce enough content that scales: …

Published: 5 years ago

What’s a Content DJ

For all the ad men out there, please for the love of God stop shitting out ads on social media sites! It’s disgusting, and it pisses off your customers. If you are not convinced, stop now and take a look at your engagement metrics. …